Social Media-ism

There are soooo many differences of opinion when it comes to social media. Tweet Lots, Tweet once a day! Use your company name, use your personal Brand. Use them all, pick one and stick with it!

We have a team of people at CloverPoint who actively use the social media sites. The purpose of this post is to pull together the 4 key tenets of how I run the ‘Tanya Charles’ social media campaign.

1) Share don’t Sell – This is not Amazon. People are not using social media to make ‘One Click Purchases’. People are at these social venues to learn from colleagues and trusted advisers. Use these sites to build recognition and affirmation in your brand, not muddy the name of your company by giving sales pitches.

2) Be real people – Add a professional looking picture and a description to your bio. Thank people for following you (and follow them back). Being perceived as a human will help people associate with you. Go to the Twitter help Center to get tips on updating your profile

3) Really engage – Respond to comments and questions. Read and respond to the blogs of your followers.  This is how you give yourself a personality. Re-tweeting or sharing other peoples’ interesting messages is a fine way to get started, but to jump in with both feet you need to make connections with people. For a quick tutorial on how to engage in Social Media read this.

4) Use the right Avenues – I know there are too many places to start, but the big 4 are a good jumping off point (Facebook, Twitter, Youtube, and LinkedIn). This article by Mashable gives a quick comparison of different ‘social venues’ and how to use them.

These are the principles i have researched and discovered work best for me. Good Luck, Have fun engaging, and feel free to comment on works for you!

 

A CloverPoint update.

WOW, January flew by at the Office. Most people enjoyed a nice break over the holidays, and came back fully rested. It is a good thing too, as 2012 is off to a blazing start.

Here is a little update c/o Bart Konings, Master of the universe, on what has been brewing in the cauldron that is CloverPoint

Recent Achievements:

Microsoft meeting with Spatial Ed! Several members of the team crossed the border to meet with some of our Southern neighbours in Redmond. Expect to hear more as the follow-up discussions get scheduled.

The latest build of Insight Community Planning has found its way to the UBC servers. We still have a little work to do before we can put a bow on it, but to my eyes it has never looked better and will only improve from here (I know, I know, you’re thinking “how is that even possible!?” – wait and see, my friends, just wait and see).

Speaking of releases, coming to a Land Registry Office near you is the Huu-ay-aht licensed Insight land registry application. This was a big hit at the recent Aboriginal Land Conference that we attended in Vancouver last week, so expect to hear about new developments in the weeks ahead.

Our GIS team is rocking it out as we head into March madness, and they still find time to help out with little issues that pop up.

Looming Victories:

Deja-vu? Not this time! The first release of MapSocial is fast approaching, and interest is continuing to rise. I had a look at it yesterday – prepare to be amazed!

Our partners at Stantec are continuing to push Insight into their client facing solutions. Both University of Alberta and BCIT should be starting up soon, and we’re expecting plenty of excitement to come out of Buildex this week.

Upcoming Events:

It’s confirmed, CloverPoint is moving downtown! More details on the new location as we get closer to the move.

That’s all for now, folks.

If you have any questions about anything that goes on at the office don’t hesitate to ask!